We are Headshot Recruitment Agency, and our client is expanding its performance marketing team with a strategic hire: a Google Ads Team Lead to oversee campaign strategy, team management, and large-scale execution across the Google ecosystem - including UAC, Search, and Display.This is a hands-on leadership role for a data-driven marketer who knows how to test fast, scale smart, and drive results in complex, high-risk verticals such as crypto, fintech, and iGaming.NDARemote(Remote)Full-timeResponsibilities:Lead all Google Ads activities: strategy, execution, and scaling across UAC, Search, and DisplayBuild, train, and manage a team of performance-focused media buyersOwn and manage ad budgets of $100K+/month, optimizing for CAC, ROI, and LTVDesign and implement testing frameworks, audience strategies, creatives, and LP variationsCollaborate with analytics, creatives, and development teams to align funnels and trackingOversee event tracking and postback setups via GTM, GA4, Appsflyer, or custom APIsProactively mitigate risk and ensure compliance while maximizing performanceEvaluate traffic sources, campaign health, and channel profitability on a weekly basisRequirements:3+ years of hands-on experience with Google Ads, including UAC, Search, and DisplayTrack record of managing $100K+/month media budgetsExperience in lead-gen, affiliate, or product funnels - ideally in crypto, fintech, or iGamingComfortable with performance tracking tools (e.g. Binom, Keitaro, Appsflyer)Knowledge of bans, cloaking, account warm-ups, and risk mitigation strategiesStrong analytical mindset and ability to make decisions based on real-time dataTeam leadership experience - or strong readiness to step into a Team Lead roleEnglish proficiency for remote collaboration with cross-functional teamsNice to Have:Experience building Google ad stacks or internal systems from scratchFamiliarity with Tier 3 markets, Asia, LATAM, or CISAbility to develop training materials and build high-performing internal media teamsSectorTechEmploymentFull-time
