Head of CRM

• Leading the department in the formulation of CRM strategies and programs/campaigns and ensure that they stay aligned with the business's overall objectives.
• Strategize, communicate, execute, test, and evaluate various CRM Projects.
• Report progress of CRM efforts to Senior Management and other departments.
• Assist in prioritizing projects to ensure business critical deadlines are always met.
• Work closely with internal departments to ensure alignment.
• Plan and ensure CRM campaigns' consistency, attractiveness, cost efficiency and alignment across company's goals.
• Undertake rigorous monitoring and evaluation of CRM campaigns and activities in order to measure ROI, prioritize resources, and enable continuous improvement in consumer acquisition and retention initiatives.
• Liaise frequently with the marketing, product, analytics and copywriter teams to design marketing initiatives and test new innovative ideas to increase the number and value of customers.
• Ensure compliance with regulations and legislations applied in the iGaming industry.
• Conduct research on trends in the CRM field within the commercial sector and identifies emerging opportunities that the business could capitalize on and gain a competitive advantage in terms of consumer acquisition and retention in the market.

• Minimum 3 years of CRM experience in the iGaming sector, ideally working in the UK and other Western European markets.
• Experience working with R&D teams in implementing new features.
• Understanding of customer relationship management theory and practice.
• Strong analytical skills, high proficiency in Excel and the ability to track and report on CRM KPIs.
• Ability to use customer data to segment and personalise content and offers.
• Excellent communication skills, written and verbal.
• Ability to function as a self-starter with an emphasis on getting things done.
• Must be able to work under pressure in a fast paced environment.
• Ability to problem solve and adapt to changing business requirements.
• Strong interpersonal skills with the ability to build relationships across departments and remote offices.
• Previous exposure to project management within diverse teams.
• Extensive knowledge of MS Office tools.

• Attractive remuneration package.
• Annual performance related bonus.
• Medical Insurance plan (optional).
• Provident Fund (optional).
• Ongoing opportunities for professional growth and development.

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