GRS Recruitment are working with an international brokerage based in Limassol and are looking to hire a Digital Marketing Manager. The ideal applicant must stay informed about emerging technologies and industry trends and provide thought leadership and guidance to the team on adopting appropriate technologies for our business. If you are an ambitious individual, looking to grow in a developing industry, then apply now.MAIN DUTIES AND RESPONSIBILITIES:Spearhead the development and execution of all digital marketing initiatives, spanning SEO/SEM, marketing databases, email, social media, and display advertising campaignsCreate and maintain a robust social media presence for our brand, ensuring its consistency and relevance across all platformsMonitor and evaluate the performance of all digital marketing campaigns, using data-driven insights to measure success against established goals, ROI, and KPIsContinuously track industry trends and user behavior patterns, and leverage this knowledge to optimize campaign performance and maximize return on investmentFoster a culture of innovation by leading brainstorming sessions to generate new and imaginative growth strategiesPlan, implement, and measure the effectiveness of experiments and conversion tests, and use these results to optimize future campaignsCollaborate closely with cross-functional teams to design landing pages and optimize user experiences, ensuring a seamless customer journey across all channels.Leverage analytical tools to evaluate the entire customer experience across multiple touchpoints and channels, and identify opportunities for improvementMonitor conversion points and user funnels, and use this data to optimize the user journey and improve engagementForge and maintain collaborative relationships with external vendors and agencies, and ensure that they meet or exceed our brand standards and expectationsCANDIDATE PROFILEBachelor's or Master's degree in Marketing or a related fieldProven track record of working in digital marketingDemonstrable experience leading and managing successful SEO/SEM, marketing database, email, social media, and display advertising campaignsHighly creative with a keen ability to identify target audiences and develop engaging, informative, and motivating digital campaignsExperience optimizing landing pages and user funnels to increase conversion ratesFamiliarity with A/B and multivariate experiments to test and refine campaignsStrong knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrendsWorking knowledge of ad serving tools like DART and AtlasExperience in setting up and optimizing Google Adwords campaigns for maximum ROIFamiliarity with HTML, CSS, and JavaScript development and their constraintsExcellent analytical skills and data-driven thinking to measure campaign performance and make data-backed decisionsUp-to-date knowledge of the latest trends and best practices in online marketing and measurement.COMPANY BENEFITSFlexibility on working hours.Bonus and incentives according to performance.Ongoing training and professional development.Due to the high volume of applications, we receive at GRS Recruitment, only shortlisted candidates will be responded to.To apply for this position, please email your CV to Alex Evangelides, quoting the above job reference or call +357 25 342 720 for further information.
