Senior CRM Specialist

• Develop and implement customer lifecycle strategies, ensuring alignment with overall marketing and business goals
• Build and manage customer lifecycles and automations to support personalized and automated CRM campaigns
• Create, manage, and analyse customer lists for accurate segmentation and targeted marketing efforts
• Collaborate with the marketing campaign team to develop promotions, incentives, and events that drive customer engagement and retention
• Create customer engagement templates and user journeys to nurture leads, and conversions, and support new business acquisition and retention sales revenue targets
• Regularly monitor customer data to uncover insights, trends, and patterns
• Configure and manage CRM systems to support various marketing initiatives and campaigns
• Develop and maintain a test-and-learn roadmap to drive continuous improvement in CRM strategies
• Provide actionable recommendations based on data analysis to enhance marketing strategies and customer experiences.

• Bachelor's degree in Marketing, Business, Information Technology, or a related field
• Minimum of 3 years of experience in CRM management, preferably in a senior or specialist role
• Minimum of 3 years of experience in a similar role within the iGaming industry
• Strong understanding of CRM systems, tools, and best practices
• Experience in using Smartico or Fast Track would be an advantage
• Proficient in data analysis tools and techniques, with experience in generating and interpreting CRM reports
• Ability to work independently and manage multiple projects simultaneously
• Strong command of the English language, both written and verbal
• Ability to work on weekends depending on business requirements

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