Regional CRM Manager
- Λεμεσός
- Μόνιμη
- Πλήρης Απασχόληση
- Develop and manage localized CRM strategies for the Swedish, Danish, Romania, Polish, Swiss/Austrian, market (Email, SMS, push notifications, onsite messaging, etc.)
- Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns
- Monitor KPIs such as retention rate, conversion, CLV, and churn and proactively act on insights
- Ensure all campaigns are compliant with local regulations and responsible gaming practices
- Act as the main point of contact for all CRM-related initiatives in the specific market
- 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment
- Fluent English (written and spoken)
- Strong understanding of the required market and user behavior
- Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.
- Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis
- Excellent communication, planning, and organizational skills
- Self-starter with the ability to work independently in a fast-paced environment
- Competitive salary package
- Opportunity to join a fast-growing, international company
- Creative freedom and ownership of your market
- Remote-first culture with flexible working hours
- Dynamic and collaborative work environment