Regional CRM Manager RoW

Λεμεσός
Μόνιμη
Πλήρης Απασχόληση

Πριν 13 ημέρες

About the job Regional CRM Manager RoWOur client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.We are seeking a Regional CRM Manager to lead CRM strategy and execution across the Rest of World (RoW) markets, including regions such as LATAM, Asia, Africa, and other emerging territories. This role will be based in either Denmark or Cyprus, offering a dynamic opportunity to shape multi-regional engagement strategies. The ideal candidate will bring experience in international CRM management and a strong understanding of diverse customer behaviors and regulatory requirements.Responsibilities

Design and manage localized CRM strategies for RoW markets (Email, SMS, push notifications, in-app, and onsite messaging)
Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
Serve as the primary CRM contact for all RoW-related markets and initiatives

Requirements

3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
Demonstrated success in managing multi-regional or international CRM programs
Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
Strong communication, collaboration, and project management skills
Proactive, adaptable, and comfortable working across varied cultural and market contexts
Based in or willing to relocate to Denmark or Cyprus

What is on offer?

Competitive salary and benefits package
Office presence in either Denmark or Cyprus
An opportunity to take ownership of diverse global markets
A collaborative and multicultural team environment
Fast-growing, innovative company with room for growth and creativity

Triskel Consulting

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