CRM Manager Sweepstakes - US
- Λεμεσός
- Μόνιμη
- Πλήρης Απασχόληση
- Design and manage localized CRM strategies for sweepstakes project within US market (Email, SMS, push notifications, in-app, and onsite messaging)
- Own the customer lifecycle and optimize touchpoints across onboarding, engagement, retention, reactivation, and churn prevention
- Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI
- Work cross-functionally with content, design, product, and analytics teams to deliver effective campaigns
- Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn and apply data insights to drive performance
- Ensure CRM campaigns comply with local laws, data privacy regulations, and responsible gaming practices where relevant
- Serve as the primary CRM contact for all RoW-related markets and initiatives for sweepstakes
- 3+ years of experience in CRM, ideally within iGaming, fintech, or digital entertainment
- Demonstrated success in managing multi-regional or international CRM programs
- Must have experience with Sweepstakes in the US market
- Fluent in English (other languages are a plus, especially Spanish, Portuguese, or Arabic)
- Strong hands-on experience with CRM platforms such as Braze, Optimove, Salesforce, or similar
- Excellent analytical skills and experience in segmentation, A/B testing, and campaign optimization
- Strong communication, collaboration, and project management skills
- Proactive, adaptable, and comfortable working across varied cultural and market contexts
- Based in or willing to relocate to Cyprus
- Competitive salary and benefits package
- An opportunity to take ownership of diverse global markets
- A collaborative and multicultural team environment
- Fast-growing, innovative company with room for growth and creativity