Crypto Marketing Manager

• Develop and execute comprehensive marketing strategies to promote cryptocurrency products in line with company objectives.
• Collaborate with marketing team to ensure cohesive execution of marketing plans.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for product promotion and differentiation.
• Collaborate with product development, sales, and other departments to align marketing efforts with product enhancements and launches.
• Oversee the creation of compelling marketing collateral, including website content, advertisements, videos, and other promotional materials.
• Optimize customer acquisition strategies across various channels, including digital marketing, social media, email campaigns, and partnerships.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
• Drive continuous improvement by conducting A/B testing, market research, and customer feedback analysis to enhance marketing strategies.
• Establish and maintain relationships with industry influencers, media outlets, and strategic partners to expand product visibility.

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience (5+ years) in product marketing, specifically promoting cryptocurrency products.
• Strong understanding of financial markets, trading platforms, and investment products.
• Demonstrated leadership skills with experience in managing and developing high-performing teams.
• Strategic thinker with the ability to develop and implement innovative marketing strategies.
• Proficiency in data analysis and leveraging insights to drive marketing decisions.
• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment while meeting tight deadlines.

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