CRM Data Analyst

• Build close relationships with the CRM to analyse data to identify customer trends, segmentation, lifetime value, churn, engagement patterns and extract valuable insights.
• Collaborate with marketing, VIPs, and customer support teams to optimize customer journeys and lifecycle strategies.
• Proactively provide data analytics and communicate effectively insights and recommendations to stakeholders to help them make better-informed business decisions.
• Build and maintain dashboards and reports that track key CRM KPIs and campaign performance.
• Provide ad hoc analysis to answer key business questions using customer and transactional data with minimum oversight.
• Develop data models and automate regular reporting processes using SQL, Python, or R.
• Conduct A/B testing and campaign performance analysis to support data-driven decision-making.
• Continuously challenge existing metrics and KPIs and work closely with the rest of Business Intelligence (BI) to design and develop the new metrics and KPIs that will help drive business growth.
• Assist on the integration of data from various internal and external sources, ensuring data accuracy, consistency and integrity across CRM systems and analytics platforms.

• Bachelor's degree/master's degree in a quantitative discipline such as statistics, mathematics, economics, operations research Data Science, Business Analytics, Marketing, or related field.
• At least 2-3 years of experience in a CRM analyst, marketing analyst, BI analyst or similar role.
• Strong analytical and statistical skills; proficient in SQL and MS-Excel; knowledge of Python or R is a plus.
• Working experience with Tableau would be considered a plus.
• Experience with customer segmentation, cohort analysis, and campaign tracking. Working experience in the gaming industry and/or
• Knowledge of predictive modelling and machine learning techniques would be considered a strong plus.
• Analytical mindset, attention to detail with ability to focus and prioritize workload.
• High drive, can-do attitude, proactive, and flexible to changing business demands.
• Strong communication with fluency in English is required, excellent presentation and data storytelling skills with the ability to explain technical concepts to non-technical stakeholders.
• Ability to think strategically and primarily cooperate and interact with senior stakeholders.

• Attractive salary package.
• Annual incentive bonus.
• Monetary vouchers on Birthdays and other special occasions.
• Options to enrol in Company's medical insurance plan.
• Possibilities to enrol in Company's pension plan.
• Hybrid working options.
• A chance to advance professionally inside one of the world's largest iGaming organisations.

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