Head of CRM – iGaming
- Κύπρος
- Μόνιμη
- Πλήρης Απασχόληση
Our client is an international group of companies in the iGaming industry. The group is actively expanding its commercial reach and building skilled in-house teams to support strategic development across multiple verticals.Role Overview
This role leads the CRM function across multiple brands and markets. The Head of CRM will own the communication strategy and player journeys, working closely with retention, product, and data teams to improve engagement, loyalty, and customer lifetime value.Key ResponsibilitiesDevelop and execute CRM strategies across email, SMS, push, in-app, and onsiteBuild segmented, automated user journeys based on lifecycle and behaviorCollaborate with BI to define targeting logic and optimize campaign performanceWork with retention, product, and promo teams to align CRM with wider initiativesMonitor CRM KPIs (engagement, reactivation, churn, LTV) and iterate accordinglyLead testing and optimization of messaging, timing, and channelsEnsure CRM operations meet compliance and data protection standardsRequirements5+ years of CRM experience in the iGaming industryStrong hands-on knowledge of CRM platforms, automation tools, and analyticsExperience working across multiple brands and marketsAbility to translate user data into actionable campaign flowsFluent in English and RussianKey Soft SkillsAnalytical mindset with attention to detailStrong project management and execution disciplineClear communicator across teams and stakeholdersComfortable operating in dynamic, fast-paced environmentsWhat We OfferCompetitive compensationFull ownership of the CRM function across brandsCollaboration with product, data, and retention teamsLong-term growth opportunity within an international groupIf CRM for you means impact, not just email - let’s talkEvotym is dedicated to building exceptional teams for growing companies.As a leading Fintech Staffing and Recruitment agency, we connect top-tier talent with Fintech companies, driving their success and growth. Our expertise in the sector allows us to understand its unique challenges and opportunities, ensuring we match the best-fit candidates with our clients.Join us and be part of a dynamic team and make an impact in the fintech industry.